ART DIRECTION &
GRAPHIC DESIGN
ABOUT
ART DIRECTION &
GRAPHIC DESIGN
ABOUT
As Silk & Snow extends their product range into the living room, the brand is increasingly becoming one of Canada’s premier retailers for thoughtfully made home products.
Silk & Snow wanted a campaign that could encapsulate where the brand currently is, and where they intend to go.
The campaign’s was designed to encapsulate the impact of Silk & Snow products on customer’s lifestyle - not just their sleep, not just their bedroom aesthetics, but the way they live.
Graphic Designer
Photoshoot Creative
Team
Yvonne Chiang - VP of Product
Brendan Luck - Creative Director / Director of Marketing
Yara Labib - Manager of Graphic Design
Alyshea D’Souza - Graphic Designer
Kseniia Puzrova - Photoshoot Creative
Liam Grubb - Photoshoot Creative
Riddhi Panchal - Photoshoot Creative
2025 - Completed while at Silk & Snow
OOH: