ANDREW RIZZI

ART DIRECTION & 
GRAPHIC DESIGN


ECNMG 
Sleep Country Canda
Women in Art
Kashi
Blue Note Records
Nikon

Play







ABOUT


2025 Excellence in Canada News Media Gala  (ECNMG)

This project involved branding the 2025 Excellence in Canada News Media Gala (ECNMG). This is a fictional non-profit organization that celebrates journalists, reporters, news media organizations, and sponsors who support Canadian news reporting. 

The design team was tasked with conceptualizing the brand identity for the event and implementing four deliverables that demonstrated the identity across various analogue and digital touchpoints. These included a program book, web page, social media posts and a sponsor activation.

Goals and Objectives

The ECNMG brief is based on a real-world project provided by the Creative Director. The team needed to showcase the organization as a serious force of influence and truth to Canadian households.

Highlight award recipients and how their work impacts public opinion and policy. 

Underscore the value of sponsorship and donations

Implement a design that packs emotion and ease of understanding so that everyone gets the concept without having background knowledge or academic access, and feels compelled to take action.


Role Graphic Designer (Brand Identity & Editorial)

Team
Victor Szeto - Creative Director
Robert (Alexander) Weitzel - Art Director/Project Manager
Rubial Fusigboye - Graphic Designer
Suyoung Joung - Graphic Designer



 Year
2024

Completed as a part of the RGD Project-Based Mentorship Program











Mood Board
Themes of seriousness, danger, glamour, raw, & originality showcase the organization as a serious force of influence and truth.












Program Booklet
Lead by Andrew Rizzi

View the Booklet as a PDFThis event specified a 28-page program booklet that required planning a grid-system page layout to express a large amount of content while maintaining hierarchy and reader interest. The layout, font choice, and colour palette were designed to portray a serious tone. The finished size was 3.9” x 8.25” which had a production practicality while coming across as elegant and visually appealing. The event brand identity was supported by the use of black-and-white type and grayscale images. Gold was used as an accent throughout. 



Web Page
Lead by Rubiat Fusigboye

View the web page This web page was centred around providing journalists and the public with information about the Gala in the clearest and most user-friendly way possible. The information included details about the event date and time, where to get tickets, what the organization is about, award winners, past photo galleries, and sponsors. The page interactively expands on the brand, integrating details like the viewfinder icon as the cursor, and treating the different sections in a manner that connects to the visual language of the other event deliverables. 



Social Media
Lead by Suyoung Joung

View the Instagram account and video reelsA content calendar was created to determine the posts required for the event from its initial announcement to the post-event recognitions. A total of 11 Instagram posts were created that included three Reels. The brand comes alive in motion, reinforcing its news media tone while ensuring key details are communicated clearly and quickly. A design system was developed to differentiate between various post categories, whether it’s a recognition of sponsors, award winners or making a statement. 


Sponsor Activation
Lead by Alexander Weitzel

This deliverable was an anomaly by design. The objective was to create a sponsorship activation that connected both visually and conceptually with ECNMG while offering a tangible benefit to the sponsor. After a lot of ideation and reference research, we decided to use Reddit as one of the event’s top sponsors and build a unique and memorable maze experience. Attendees would be provided with an empty sticker card which can later be filled in by answering gala-themed questions throughout the maze. At the end of the journey, participants received an invitation to an upcoming Reddit service targeted at journalists and media executives to drive sign-ups and engagement to the platform. Deliverables include the maze design, signage and graphics for the wall exterior, invitation envelope that houses the punch card and stickers. The maze could be easily reworked and repackaged for future 
events and experiences.  





©MMXXILorem ipsum dolor sit ametConsectetur 02026
Index   Next →