Kashi: Product Redesign and Promotion (Rebrand)Result
With a decline in cereal sales, and consumers looking for their breakfast to pack more
protein-wise punch, Kashi needed a way to stay relevant and draw more attention to consumers.
Expand Kashi's audience by rebranding & promoting the cereal as one for people with active & outdoor lifestyles. The brand also needed to keep its original audience so the rebranding & promotion had to communicate the use of natural ingredients.
Role
Art Director
Designer
Copy Writer
Year2023
Completed while at Humber College
Category: ART DIRECTION / GRAPHIC DESIGN / COPYWRITING