ANDREW RIZZI

ART DIRECTION & 
GRAPHIC DESIGN


ECNMG 
Sleep Country Canda
Women in Art
Kashi
Blue Note Records
Nikon

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Nikon (Campaign)Result
People already know that Nikon cameras produce better images than phones, how do we convince them that these better images are worth the cost and weight? This is a brand campaign for Nikon’s new Z-Series camera.Express the idea that Nikon inspires creatives, and creatives inspire Nikon through a two-part campaign. We remind people why we need photos... by taking them away. Part 1: Nikon removes all photos from advertising touchpoints. Part 2: Run beautiful images taken by Nikon Z-Series users, to reinforce the need for photos/photographers and the symbiotic relationship between the brand and its audience. 
Role
Art Director
Graphic Designer
Copy Writer

AwardsWinner of Zulu Alpha Kilo Brief Challenge 2024Year2024

Completed while at Humber College Category: ART DIRECTION
Recognition: Abbey Greco - art direction & Copy Writing  

PART 1: “NOTHING BUT A BLANK CANVAS”

PART 2: NIKON BRINGS BLANK CANVASES TO LIFE WITH REAL PHOTOGRAPHY

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